Market Scale Analysis of China's Cosmetics Industry from 2015 to 2023
Data show that the market size of China's cosmetics industry in 2021 will be 455.30 billion yuan, a year-on-year increase of 15.0%. After the epidemic is effectively controlled, the market has rebounded significantly. iiMedia Research Consulting analysts believe that driven by factors such as the continuous improvement of national disposable income, enhanced aesthetic awareness, and attention to high appearance, domestic cosmetics consumption continues to rise. It is estimated that the market size of China's cosmetics industry will exceed 500 billion yuan in 2023.
2022 Survey of Skin Care Products Commonly Used by Chinese Consumers
According to the survey data, in 2022, the categories of skin care products commonly used by Chinese consumers will be relatively scattered. Among them, creams and lotions are the most commonly used product types by respondents, accounting for more than 40%. In addition, facial cleansers, eye creams, toners, and facial masks are also skin care products that consumers prefer to use. iiMedia Research Consulting analysts believe that consumers' requirements for skin care are further developing towards subdivision and diversification, which has promoted enterprises to develop and innovate multiple product lines to meet the needs of different skincare market segments.
2022-2023 Development Trend of China's Cosmetics Industry
With the continuous promotion of the concept of beauty and skincare, the male cosmetics market has gradually grown, and male consumers' willingness to purchase cosmetics and price acceptance has continued to increase. The choice of cosmetic products, is no longer limited to basic care products, but gradually expands to beauty products and other products, and consumer demand is gradually escalating. Compared with the women's cosmetics market, the men's cosmetics market is still in the blue ocean market, with great consumption potential, and the market needs to be further explored.